Bahá'í World

Publication destined mainly for educated and enlightened non-Bahá'ís, especially leaders

"Ever since its inception [Note: The Bahá'í World] Shoghi Effendi has cherished the hope of making it a work that would prove interesting and illuminating to the reader. Destined mainly for the non-Bahá'ís, he has tried to attract through its pages the attention of educated and enlightened people and especially leaders in every country, with a view to acquainting them with the broad and fundamental principles of the Faith and to winning their consideration of the Movement as a growing force for good and for peace throughout the entire world. It is therefore with lively satisfaction that he has seen the publication grow yearly in importance and this feeling has been lately enhanced very much by the words of interest and appreciation which he has received from many quarters and leading men, among which was a remarkably encouraging letter from Sir Herbert Samuel.

"Indeed Shoghi Effendi has made it a point to send copies to as many leading men as possible and copies of last year's issue were presented to the Emperor of Japan, the Shah of Persia and Queen Marie of Rumania."

(12 December 1929 written on behalf of Shoghi Effendi; Teaching Prominent People, no. 1849)